In fact, Western culture’s fascination with chiseled abdominals can be traced to the late 18th and early 19th centuries, when the ideal male body image in the West started to shift. Pressure is also mounting on women to sport six-pack abs as body ideals for athletic women have evolved.Īll of this raises the question, when did the six-pack craze start? It may seem like a relatively recent phenomenon, a byproduct of the fitness culture boom in the 1970s and 1980s, when Arnold Schwarzenegger and Rambo reigned, and men’s muscle mags (yes, like Men's Health) and aerobics took off. They’re the subject of books and social media posts, while every action movie star seems to sport them. Today, there’s an entire industry centered on obtaining-and maintaining-chiseled abs. And if research into male body image is to be believed, it will likely only grow, thanks to social media. The cultural obsession with six-pack abdominals shows no signs of abating.
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